Do not lose requests
A gap between form, advertising and processing can destroy the result.
Case · Requests
LLC Actilion Consult: several landing pages and a controlled request flow.
We connected the landing pages, advertising and lead handling so enquiries could be tracked through the process.
We do not publish client access credentials, internal addresses or contract terms.
The starting task.
See where the result comes from
Ad budget is hard to manage without source visibility.
Keep reporting in one place
Test and real requests had to be separated.
Notify managers quickly
A request should move into the work channel immediately.
Where the effect appeared.
Request flow became visible
It was clear where requests came from and which campaign performed.
28 real leads were recorded
The figure was cleaned from test requests over 8 campaign days.
Notifications sped up processing
Requests did not stay hidden on the website.
Next improvement points became clear
Further optimization could rely on real data, not guesses.
Need more than a landing page?
Describe the service you promote and where the request should go after submission.