Clicks are visible, leads are uncertain
Ads bring visitors, but it is unclear which enquiries came from campaigns and reached a manager.
Ad funnel · Site · Lead-flow risk map
Advertising, website and lead audit
We check where advertising spend, websites, forms, messengers, CRM and follow-up lose leads, money and oversight.
We examine the full journey from click to lead, owner, next step and executive report, rather than arguing about the ads or website in isolation.
Ads are running, but leads and clarity are missing
Your website may receive traffic and your ad account may show clicks, yet you still cannot see where leads are lost or why spend fails to produce a manageable flow of enquiries.
Forms and messengers are untested
A button may lead to the wrong place, a form may fail silently, and WhatsApp or Telegram activity may go untracked.
CRM misses part of the journey
Sources, UTM tags, statuses, managers and next steps are disconnected, so the owner cannot see the real funnel.
Without a joined-up audit
- Ads are judged by clicks and intuition;
- The website is checked separately from CRM and managers;
- Lead sources get lost in chats and spreadsheets;
- Follow-up is missing from the overview;
- The loudest problem gets fixed before the biggest loss.
After the audit
- The journey from click to lead and next step is visible;
- Lead and budget losses are clear;
- There is a list of quick technical fixes;
- Ongoing monitoring and measurement needs are defined;
- The owner gets a risk map and action plan.
What we check
The focus is a practical map of losses. We check points that affect leads, handling and revenue.
Ads and landing pages
- UTM tags and sources;
- Landing pages;
- CTAs and offer alignment;
- Messenger links.
Website and leads
- Forms and submission errors;
- Phone and messenger clicks;
- Speed and mobile/desktop usability;
- Analytics events.
Handling and oversight
- CRM or spreadsheet;
- Owner and status;
- Follow-up and overdue actions;
- Owner's report.
How we run the audit
We trace spending through the process: where the budget goes, where visitors land, how leads are created, who responds and where oversight is needed.
1
Journey map
Map ads, the website, forms, calls, Telegram/WhatsApp, CRM and follow-up.
2
Test leads
Test the customer journey: clicks, forms, notifications, statuses and sources.
3
Risk map
Separate critical gaps, quick fixes and tasks for the next stage.
4
Implementation plan
Suggest a practical, low-cost sequence: analytics, monitoring, CRM, reports or AI summaries.
Related services
An audit is a useful first diagnostic step before setting up analytics, monitoring, CRM and automation.
Lead analytics
For ongoing visibility into sources and events after the initial check.
Website and leads
When forms, CTAs, notifications, domains, SSL or contractors already pose risks.
CRM and follow-up
When leads arrive but get lost among managers, chats and spreadsheets.
Want to know where advertising loses leads?
Message us. We will review your advertising-to-lead workflow and map what to fix first, measure and automate.
FAQ
Brief answers about advertising, website and lead audits, analytics, CRM and follow-up.
What does an advertising, website and lead audit check?
The full journey from an ad click and landing page through forms, calls, Telegram/WhatsApp, CRM, statuses, follow-up and the owner's report.
Is this an advertising audit or a technical website audit?
It is a joined-up audit of the advertising-to-lead workflow. We identify losses where ads, the website, analytics and enquiry handling meet.
Can we start without ad account access?
Yes. We can start with the website, forms, analytics, UTM tags, CRM and test leads. Ad account access improves accuracy but is not always needed for an initial risk map.
What does the owner receive after the audit?
A brief problem map: lead losses, missing checks, priority fixes and where monitoring, analytics, CRM/follow-up or automated reports are needed.